Designed and structured the foundational website experience for Jackson HealthPros, creating a cohesive visual theme aligned with the brand while developing key top-level pages and intuitive navigation, including mega and standard menus. The project focused on delivering an innovative, animation-driven digital experience that felt dynamic and engaging, while also building sample internal pages with placeholder content to support structure, usability, and smooth collaboration with the internal development team.
Design Approach
The user experience and interface design are centered around ease of navigation, accessibility, and engagement. The platform is designed to cater to a wide audience, particularly the youth, by providing a visually appealing and intuitive experience that encourages exploration and learning.
1
Strategy & Research
Kickoff sessions with stakeholders defined the project vision, goals, scope, and KPIs. User research and competitor analysis informed personas, while Information Architecture established the site map, content structure, and user flows to ensure intuitive navigation.
2
UX & Visual Design
Low-fidelity wireframes explored layout and structure, followed by user testing to refine usability. High-fidelity prototypes, mood boards, and style guides shaped the visual direction, leading to a cohesive UI design and responsive layouts across devices.
3
Development & Delivery
Design specifications, assets, and interaction details were prepared for developers to support an efficient handoff. Close collaboration during implementation and QA ensured design accuracy, functionality, and a polished final product.
