O M E
O M E
O M E
Come
Come
Come
Local Delivery App
Local Delivery App
Local Delivery App
Case Study
Case Study
Case Study
About Come
About Come
About Come
A mobile-first delivery platform designed to connect users with local restaurants and small businesses through a fast, intuitive ordering experience.
The project explores how design can strengthen local economies while creating a modern, frictionless food discovery and delivery ecosystem.
Role: Product Designer
Research · UX Strategy · Interaction Design · UI System
A mobile-first delivery platform designed to connect users with local restaurants and small businesses through a fast, intuitive ordering experience.
The project explores how design can strengthen local economies while creating a modern, frictionless food discovery and delivery ecosystem.
Role: Product Designer
Research · UX Strategy · Interaction Design · UI System
A mobile-first delivery platform designed to connect users with local restaurants and small businesses through a fast, intuitive ordering experience.
The project explores how design can strengthen local economies while creating a modern, frictionless food discovery and delivery ecosystem.
Role: Product Designer
Research · UX Strategy · Interaction Design · UI System
Location
Location
Location
+
+
+
Restaurant
Restaurant
Restaurant
+
+
+
Come (to go)
Come (to go)
Come (to go)
+
+
+
Come (to eat in spanish)
Come (to eat in spanish)
Come (to eat in spanish)
=
=
=
O M E
O M E
O M E
Process
Process
Process
Discover
Discover
Discover
Define
Define
Define
Ideate
Ideate
Ideate
Design
Design
Design
I STARTED BY
I STARTED BY
I STARTED BY
Discover
Discover
Discover
User Research
User Research
User Research
I conducted semi-structured interviews with frequent delivery users to understand: the goals, needs and pain points of the users.
I conducted semi-structured interviews with frequent delivery users to understand: the goals, needs and pain points of the users.
I conducted semi-structured interviews with frequent delivery users to understand: the goals, needs and pain points of the users.
The Busy Student
The Busy Student
The Busy Student
Age: 21
Age: 21
Age: 21
Status: Single
Status: Single
Status: Single
Occupation: Student
Occupation: Student
Occupation: Student
Personality:
Personality:
Personality:
Friendly
Friendly
Friendly
Creative
Creative
Creative
Thinker
Thinker
Thinker
Wise
Wise
Wise
“I want fast decisions. I open apps when I’m hungry, not to scroll endlessly.”
“I want fast decisions. I open apps when I’m hungry, not to scroll endlessly.”
“I want fast decisions. I open apps when I’m hungry, not to scroll endlessly.”
😬 Pain Points
😬 Pain Points
😬 Pain Points
Too many irrelevant restaurant options
Too many irrelevant restaurant options
Too many irrelevant restaurant options
Hard to find affordable local food
Hard to find affordable local food
Hard to find affordable local food
The Local Food Explorer
The Local Food Explorer
The Local Food Explorer
Age: 44
Age: 44
Age: 44
Status: Single
Status: Single
Status: Single
Occupation: Lawyer
Occupation: Lawyer
Occupation: Lawyer
Personality:
Personality:
Personality:
Affordable
Affordable
Affordable
Creative
Creative
Creative
Hardworking
Hardworking
Hardworking
“I prefer neighborhood restaurants, but they’re buried under big chains.”
“I prefer neighborhood restaurants, but they’re buried under big chains.”
“I prefer neighborhood restaurants, but they’re buried under big chains.”
😬 Pain Points
😬 Pain Points
😬 Pain Points
Lack of visibility for local businesses, repetitive recommendations, weak discovery tools
Lack of visibility for local businesses, repetitive recommendations, weak discovery tools
Lack of visibility for local businesses, repetitive recommendations, weak discovery tools
The Routine Professional
The Routine Professional
The Routine Professional
Age: 34
Age: 34
Age: 34
Status: Married
Status: Married
Status: Married
Occupation: Architect
Occupation: Architect
Occupation: Architect
Personality:
Personality:
Personality:
Affordable
Affordable
Affordable
Thinker
Thinker
Thinker
Hardworking
Hardworking
Hardworking
“I reorder the same meals every week — I want fewer steps.”
“I reorder the same meals every week — I want fewer steps.”
“I reorder the same meals every week — I want fewer steps.”
😬 Pain Points
😬 Pain Points
😬 Pain Points
repetitive checkout flow
repetitive checkout flow
repetitive checkout flow
cluttered interfaces
cluttered interfaces
cluttered interfaces
NEXT STEP:
NEXT STEP:
NEXT STEP:
Define
Define
Define
Pain Points & Key Features
Pain Points & Key Features
Pain Points & Key Features
Based on interviews and research to understand the goals, needs and the pain points of the users.
Based on interviews and research to understand the goals, needs and the pain points of the users.
Based on interviews and research to understand the goals, needs and the pain points of the users.
Delivery apps overwhelm users with too many options
Delivery apps overwhelm users with too many options
Delivery apps overwhelm users with too many options
Local restaurants lack visibility
Local restaurants lack visibility
Local restaurants lack visibility
Reordering common meals requires unnecessary steps
Reordering common meals requires unnecessary steps
Reordering common meals requires unnecessary steps
Discovery feels algorithmic rather than community-driven
Discovery feels algorithmic rather than community-driven
Discovery feels algorithmic rather than community-driven
Prioritize local restaurants through neighborhood-based discovery and curated daily picks.
Prioritize local restaurants through neighborhood-based discovery and curated daily picks.
Prioritize local restaurants through neighborhood-based discovery and curated daily picks.
Enable one-tap reordering (favorites) to reduce friction for frequent users.
Enable one-tap reordering (favorites) to reduce friction for frequent users.
Enable one-tap reordering (favorites) to reduce friction for frequent users.
Provide real-time delivery tracking to increase post-order transparency and trust.
Provide real-time delivery tracking to increase post-order transparency and trust.
Provide real-time delivery tracking to increase post-order transparency and trust.
Designed a hybrid favorites system that blends personal behavior with local community insights. Enabled users to quickly access saved restaurants while discovering neighborhood-recommended spots.
Designed a hybrid favorites system that blends personal behavior with local community insights. Enabled users to quickly access saved restaurants while discovering neighborhood-recommended spots.
Designed a hybrid favorites system that blends personal behavior with local community insights. Enabled users to quickly access saved restaurants while discovering neighborhood-recommended spots.
NEXT STEP
NEXT STEP
NEXT STEP
Ideate
Ideate
Ideate
User Flow
User Flow
User Flow
AND, FINALLY
AND, FINALLY
AND, FINALLY
Design
Design
Design
Design System
Design System
Design System
App Icon
App Icon
App Icon
Logo
Logo
Logo
O M E
O M E
O M E
Typography
Typography
Typography
Aa
Aa
Aa
Airbnb Cereal
Airbnb Cereal
Airbnb Cereal
Headline H1
Headline H1
Headline H1
48/56 - Bold
48/56 - Bold
48/56 - Bold
Headline H2
Headline H2
Headline H2
40/48 - Bold
40/48 - Bold
40/48 - Bold
Headline H3
Headline H3
Headline H3
36/40 - Bold
36/40 - Bold
36/40 - Bold
Headline H4
Headline H4
Headline H4
32/40 - Bold
32/40 - Bold
32/40 - Bold
Headline H5
Headline H5
Headline H5
24/32 - Bold
24/32 - Bold
24/32 - Bold
Headline H6
Headline H6
Headline H6
20/24 - Medium
20/24 - Medium
20/24 - Medium
Body - Title
Body - Title
Body - Title
18/24 - Medium
18/24 - Medium
18/24 - Medium
Paragraph - Book
Paragraph - Book
Paragraph - Book
14/20 - Book
14/20 - Book
14/20 - Book
Paragraph - Medium
Paragraph - Medium
Paragraph - Medium
14/20 - Medium
14/20 - Medium
14/20 - Medium
Alternative - Book
Alternative - Book
Alternative - Book
12/16 - Medium
12/16 - Medium
12/16 - Medium
Chip
Chip
Chip
10/16 - Bold
10/16 - Bold
10/16 - Bold
Colors
Colors
Colors
Blue
Blue
Blue
Black
Black
Black
Blue Gradient
Blue Gradient
Blue Gradient
Screens
Screens
Screens
Home
Home
Home
Users can quickly explore nearby restaurants, trending dishes, and personalized recommendations — all from a dynamic, easy-to-scan dashboard designed for fast decisions.
Users can quickly explore nearby restaurants, trending dishes, and personalized recommendations — all from a dynamic, easy-to-scan dashboard designed for fast decisions.
Users can quickly explore nearby restaurants, trending dishes, and personalized recommendations — all from a dynamic, easy-to-scan dashboard designed for fast decisions.
Search
Search
Search
Discover new places, cuisines, and local favorites through curated categories, smart filters, and location-based suggestions tailored to user preferences.
Discover new places, cuisines, and local favorites through curated categories, smart filters, and location-based suggestions tailored to user preferences.
Discover new places, cuisines, and local favorites through curated categories, smart filters, and location-based suggestions tailored to user preferences.
Favorites
Favorites
Favorites
A personalized space where users collect favorite spots and dishes, enabling one-tap reorders, faster decisions, and a more tailored delivery experience over time.
A personalized space where users collect favorite spots and dishes, enabling one-tap reorders, faster decisions, and a more tailored delivery experience over time.
A personalized space where users collect favorite spots and dishes, enabling one-tap reorders, faster decisions, and a more tailored delivery experience over time.
Quick Order
Quick Order
Quick Order
A streamlined ordering flow makes it easy to customize items, add notes, and reorder past meals in just a few taps.
A streamlined ordering flow makes it easy to customize items, add notes, and reorder past meals in just a few taps.
A streamlined ordering flow makes it easy to customize items, add notes, and reorder past meals in just a few taps.
Fruit salad mix
Fruit salad mix
Fruit salad mix
Delics Fruit salad, Ngasem
Delics Fruit salad, Ngasem
Delics Fruit salad, Ngasem
18.500
18.500
18.500
22.500
22.500
22.500
Order Now
Order Now
Order Now
Reviews & Ratings
Reviews & Ratings
Reviews & Ratings
Community feedback helps users make confident decisions by showcasing authentic reviews, ratings, and popular menu items.
Community feedback helps users make confident decisions by showcasing authentic reviews, ratings, and popular menu items.
Community feedback helps users make confident decisions by showcasing authentic reviews, ratings, and popular menu items.
Order Tracking
Order Tracking
Order Tracking
Real-time tracking allows users to monitor every step of their delivery — from preparation to arrival — providing transparency and reducing uncertainty.
Real-time tracking allows users to monitor every step of their delivery — from preparation to arrival — providing transparency and reducing uncertainty.
Real-time tracking allows users to monitor every step of their delivery — from preparation to arrival — providing transparency and reducing uncertainty.
AI Recommendations
AI Recommendations
AI Recommendations
Smart suggestions learn from user behavior, mood, and ordering patterns to recommend meals that match cravings and routines.
Smart suggestions learn from user behavior, mood, and ordering patterns to recommend meals that match cravings and routines.
Smart suggestions learn from user behavior, mood, and ordering patterns to recommend meals that match cravings and routines.
Payment Options
Payment Options
Payment Options
A streamlined payment system designed for speed and trust, supporting multiple payment methods, secure transactions, and saved preferences to reduce checkout time and improve conversion.
A streamlined payment system designed for speed and trust, supporting multiple payment methods, secure transactions, and saved preferences to reduce checkout time and improve conversion.
A streamlined payment system designed for speed and trust, supporting multiple payment methods, secure transactions, and saved preferences to reduce checkout time and improve conversion.
Settings
Settings
Settings
Advanced delivery options such as scheduled orders, contactless delivery, and notification controls give users flexibility and control over their experience.
Advanced delivery options such as scheduled orders, contactless delivery, and notification controls give users flexibility and control over their experience.
Advanced delivery options such as scheduled orders, contactless delivery, and notification controls give users flexibility and control over their experience.
Ajiaco
Ajiaco
Ajiaco
$ 17.00
$ 17.00
$ 17.00
It's a hearty soup made from three different kinds of potatoes (criolla, sabanera and pastusa), chicken, guasca leaves, with a half an ear of corn splashed in for good measure.
It's a hearty soup made from three different kinds of potatoes (criolla, sabanera and pastusa), chicken, guasca leaves, with a half an ear of corn splashed in for good measure.
It's a hearty soup made from three different kinds of potatoes (criolla, sabanera and pastusa), chicken, guasca leaves, with a half an ear of corn splashed in for good measure.
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THANKS FOR WATCHING
THANKS FOR WATCHING
THANKS FOR WATCHING